Brand Strategy: The design incorporates Buffalo State’s iconic color palette consisting of burnt orange, gold and a cool-toned purple. The watercolor texture used throughout gives the brand a creative, engaging and authentic feel, all qualities that reflect the Chartwell’s experience. To appeal to youthful, modern aesthetic tastes, I utilized y2k elements such as monotype font, abstract shapes, old-school wingding emojis and bold typefaces. These elements combine to create a fun, approachable and exciting brand for Chartwell’s 2025-2026 meal plan campaign.