Retail Marketing

2023 - 2026, Chartwells Dining at Buffalo State University

Weekly events and new products are crucial for student engagement at Chartwells. Bold and vibrant marketing reflects the exciting new products and events Chartwells offers every semester.

Brand Strategy: Every Chartwells sponsored product and campus event has its own personality. Photography, typography and color are chosen with great care for each campaign to convey a specific mood while keeping branding and storytelling consistent.

The collateral for each project include Instagram marketing and on-campus environmental signage (print and digital).

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BSU Eats Campaign